06 世界最先端!リバプールFCから学ぶサステナビリティ・マーケティング

2024年11月13日(水) 19:30 - 21:00

Rishi Jain (インパクト・ディレクター, リバプール・フットボールクラブ)

Rishi current position as Director of Impact, sees him being responsible for leading his organisation’s approach to sustainability through the lens of equality, diversity and inclusion and environmental sustainability.

Having worked in football for over 20 years, he has an expert understanding of successfully integrating strategy into businesses and ensuring positive change. Rishi is responsible for the holistic strategy that encompasses the clubs plans across all areas of business operations and ensuring that sustainability is embedded throughout. Rishi is a driving force for change and successfully works with colleagues and business leaders to ensure progress.

In 2022, Rishi presented at the United Nations in New York City at the launch of the UN’s Game Plan: a document implementing a plan of action to counter hate speech through engagement with sport. He has continued to work in partnership with the United Nations and multiple international organisations to implement this work across the US, UK and beyond.

In 2023, Rishi was named on the Pride Power List, and in 2020, he was named on the Global Diversity List as a Top 20 Diversity Professional. His previous work led has to wide-ranging recognition at the European Diversity Awards, North West Football Awards, Inclusive Companies Awards, Sport Industry Awards and most recently, from Front Office Sports. He has worked consistently to lead the organisations he’s worked for awarded the Premier League Equality Standard Advanced Level on multiple occasions.

Prior to joining his current role, Rishi has held roles at Manchester United, Kick It Out and The FA’s Inclusion Advisory Board, where he has worked throughout his career to champion equality, diversity and inclusion to make a positive impact across society.

講義概要

世界中にファンを持つ、イギリス・プレミアリーグの強豪リバプールFC。このクラブがサステナビリティ(持続可能性)の取り組みでも世界有数の取り組みを行なっていること、ご存知ですか?

リバプールFCは、プレミアリーグの気候アクションの取り組みランキングでもトップの常連。

そのリバプールFCのサステナビリティ・プログラム The Red Way を主導する、インパクト・ディレクターのリシ・ジャイン氏が登壇し、その内容を紹介するとともに、プログラムをどのように作り上げてきたかや、課題について説明してくださいます。

特に、リバプールFCが2040年までのネットゼロを実現するために、どんな体制で、どのように企業とのパートナーシップを作り上げているのか、どのようにクラブのブランディングを作り上げてきているのかについても聞いていきます。もちろん質疑応答の時間もたっぷりご用意しています。他では滅多に聞けない、とても貴重な機会です!

※ 日英同時通訳あり

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